Think of brand identity as the set of values and ideas that you want people to associate with your company. Design can help you express these ideas to the public. Google, for example, is using a minimalistic design that conveys simplicity and supports their techie image. Ben & Jerry’s, on the other hand, are doing a fantastic job in creating a playful, witty and fun identity that relies on crazy color schemes, childish icons and wacky copyrighting.
Your website is the most important component of your online presence, so it needs to be in sync with your brand identity. Here are few helpful tips for creating a website that shows the uniqueness of your business and that establishes your brand: Optimized Content - Logo Design - Call to Action - Colors and Fonts - Apps and Widgets
In today’s competitive market, the first goal is to capture the attention of your target audience. That’s why the best way to get your foot in the door is with your visual branding. Orange & Apples creates solutions for visual identity that speak to their audience in tone, style, and philosophy - We're connecting people to your brand.
Building a brand strategy
Most people think that visual branding is simply a logo design. While logo is indeed an important part, it’s just the start. Your brand needs to be recognisable across all media and speak with one voice. From your business cards, flyers or brochures to your email marketing campaign or monthly newsletter, we will make sure you are sending a consistent message.
Responsive Web Design • E-Commerce • Branding • Social Media • Digital In-Store