Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.
Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research shows that 71 percent of brands plan to invest more in social media in the coming year to reach new followers and build brand reputation.
The 4 Essentials to Building Your Brand on Social Media
1. Choose networks that support your brand image. 2. Provide valuable and shareable content. 3. Leverage influencers. 4. Use social campaigns to promote content.
Social Media is becoming a way of life for many people, with 60% of the population actively using social media, there has never been a better way to increase brand exposure.
Facebook is still the number 1 social media tool and has more hits each day than Google whilst Twitter, Instagram, Snapchat and many more is fast growing their social network.
We are aware that most businesses are using social media incorrectly or not using it at all, putting them at a major disadvantage to their competitors. We help create and drive productive social media campaigns.
By using your existing company branding, we will create professional branded company pages for your social media platforms including Facebook.
How we Use Social Media to Build a Personal Brand
1: We Define Your Objective 2: We Identify Up to Three Areas of Expertise 3: We Make a List of Profile Links 4: We Develop a Strong Positioning Statement 5: We Use a Consistent Look and Feel on All Platforms 6: We Reserve Your Name Everywhere
It’s also very important to reserve your brand name everywhere. We use tools like KnowEm to search for your name across a variety of social platforms. If your name is already taken on a particular platform, we would have to consider using a variation of your name.
Responsive Web Design • E-Commerce • Branding • Social Media • Digital In-Store